Labatt USA partners with Riverkeeper to promote local water stewardship in New York State this summer
June 15, 2018
Riverkeeper Team
FOR IMMEDIATE RELEASE
Media Contact: Lauren Christopher, Labatt USA
(716) 796-5940 lauren.christopher@nabreweries.com
Labatt USA Partners with Riverkeeper to Promote Local Water Stewardship in New York State This Summer
Investment in local organization serves as part of Labatt USA’s larger partnership with the global Waterkeeper Alliance to protect and sustain drinkable, fishable and swimmable water
Labatt USA will partner with Riverkeeper to further its efforts to sustain the Hudson River and its tributaries, and safeguard the drinking water for nine million New Yorkers. Labatt USA will make a $10,000 investment to support Riverkeeper’s efforts, which is part of a larger investment of more than $100,000 with Waterkeepers throughout the Great Lakes region.
The partnership and investments align with Labatt USA’s triple bottom line approach. The beer company prioritizes people, planet and profit, which includes measuring, reducing and mitigating its impact on the environment and society through investments, volunteerism and education.
“Not only is clean water required to make great beer, but it also means recreation on the water. By working to improve our water footprint, we’re also able to impact our communities to help ensure everyone can swim, boat and enjoy our local waterways throughout the summer,” said Lisa Texido, brand manager for the Labatt Family.
“Clean water is essential to public health and our quality of life here in New York,” said Paul Gallay, president of Riverkeeper. “We are grateful that Labatt USA is partnering with us to safeguard our water resources, and their investment will undoubtedly make a long-lasting impact in the communities we serve.”
About the “Loving New York” Retail Program
This summer, Labatt USA will release limited-edition “Loving New York” graphic cans of Labatt Blue and Labatt Blue Light, which feature popular summer water destinations in New York State including the Buffalo River, Lake George, Seneca Lake and Thousand Islands. Loving New York cans will be available in all locations that sell 18-packs of Labatt Blue or Labatt Blue Light. In-store signage promotes the partnership between Labatt USA and Riverkeeper to help raise awareness of the importance of water stewardship.
About Labatt USA
Proudly headquartered in Buffalo, New York, Labatt USA has imported Labatt Blue from Canada since 1951. Today, Labatt Blue is America’s top-selling Canadian beer. Labatt Blue has become the premier Canadian pilsener in the Great Lakes region and expansion markets across the United States. First brewed in Canada in 1847, Labatt continues to carry on the tradition and heritage of the great outdoors. Labatt USA is owned by Rochester-based North American Breweries.
-30-
Related campaigns
Water quality monitoring
Riverkeeper is the go-to source for information about the quality of the water along the Hudson River and its tributaries
Swimming and public access
Working to make it safe and free for everyone to swim in the Hudson